VARC

Rebranding
2021


VARC (Vacation Architecture) is a rebranding project for PlansMatter, an aggregator of global architectural hotel + vacation rentals for design savvy travelers. Each property chosen is solely for architectural merit and its story to tell, elevating the experience beyond being warm and dry.

The logo is inspired from mountains and houses, representing how the environment is also playing an important part here. It also works as a window to the world.

Inspire. Getaway. Explore.




Lookbook
I designed a series of lookbook, which features the story behind the brand and as well as its featured locations.
Brochures
I also designed a series of brochures for each property.
Website
View the website here (in progress).



Instagram
I don't want the instagram gallery view to be cluttered, so I'm leaving white space.
Instagram Stories are focusing on the environment aspect of the property.


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