VARC (Vacation Architecture) is a rebranding project for PlansMatter, an aggregator of global architectural hotel + vacation rentals for design savvy travelers. Each property chosen is solely for architectural merit and its story to tell, elevating the experience beyond being warm and dry.

This project includes both digital and print design, with website design, social media design, and marketing collaterals.

Inspire. Getaway. Explore.

The logo is inspired from mountains and houses, representing how the environment is also playing an important part here. It also works as a window to the world.

Lookbook
I designed a series of lookbooks, which feature the story behind the brand and as well as its featured locations.

Brochures
I also designed a series of brochures for each property.

Website
View the website here (in progress).

I designed virtual view function for viewers to better understand the property environment.

I designed a separate mobile version because more viewers are used to check info on phone.

Instagram
I'm intentionally leaving white space on ins gallery to intrigue the viewers to explore.

Instagram Stories are focusing on the environment aspect of the property.

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